How It Works


Sign up FREE. This is incredibly simple and should take no more than 1 or 2 minutes. We open you a carbon offset account and purchase a ton of carbon on your behalf, thus reducing your footprint. You can start using the trust mark and logo immediately. After 30 days the cost is from just £9.99 per month.	Display your new ethical credentials. We automatically email you the default trust mark for you to install on your website and a print quality logo for you to display on your outward facing material.	Receive carbon offsets. Your carbon offsetting is handled by us, with your monthly subscription. Any extra clients we get as referals from you will contribute to your carbon offsetting via our affiliate scheme. We only use validated carbon offset projects.	Reduce costs and emissions At your request you can receive free energy reduction assessments from our specialist suppliers that include fleet vehicle consultants, electrical, plumbing, heating and air conditioning engineers. These can advise on innovative, green technologies that can help lower your emissions and reduce costs.

Greening of the supply chain
To achieve the maximum results in reducing your carbon footprint we also actively encourage your organisation to use other like minded suppliers in order to address any external emissions and therefore "green your supply chain".
If you wish, our consultants will contact your suppliers and explain your new ethical approach when selecting service providers or suppliers and invite them to join the carbon approved scheme to help enhance your contribution.
Any of your suppliers that come on board with CarbonApproved.com will automatically be signed up via our affiliate programme. This results in an automatic 25% ongoing commission payment to yourself for any first tier introductions (your suppliers) and a 5% commission for any second tier (any of THEIR suppliers who sign up later). This unique approach could result in you actually generating an income for simply encouraging your existing suppliers to take responsibility for their impact on the environment.

Reduce your costs
Our consultants are always keen to help members reduce their costs and have a number of suppliers that are prepared to offer preferential rates to other CarbonApproved.com members. As an active subscriber you can work closely with your consultant to develop attractive packages that he or she can introduce on your behalf to new associates and generate more business.

Generate more business
Displaying the trust mark on your website and outward facing material should result in more customers, but you will also benefit from our commitment to encouraging our members to use other providers with a carbon reduction agenda. If our consultants identify an area within a business that is currently not serviced by a CarbonApproved.com member then your business could be presented as a more environmentally responsible alternative, although we would suggest that a more competitive price will also help!

"You say I can PROFIT from buying carbon offsetting? How?"

When you buy carbon offsetting you generally get a piece of paper that assures you that your money has been spent on offsetting your carbon use.

We don't see a piece of paper as being a sufficient incentive to offset your carbon. Businesses want to make great business decisions that result in a better experience for their customers and/or more money on the bottom line. Traditionally carbon offsetting is a pure cost to a small business.

When you offset your carbon through CarbonApproved.com you get access to our CarbonApproved Trustmark for your website and advertising - which displays your environmental and ethical credentials to your customers, differentiates you from your competitors and directly benefits you with improved customer relations.

Nearly everyone installing the CarbonApproved trustmark on their website reports a direct sales uplift (higher conversion rate of visitors to the site).

You also get to use our CarbonApproved Trademark Environmental Tick logo on your stationary and marketing and stickers for your vans or vehicles.

"What's this 25% Commission you mention?"

We pay YOU 25% commission of the ongoing monthly fee to say "thank you" for any clients we get as a result of them clicking through to us from the trustmark on your site. You can track clicks and commission in your account. If you get 4 or more people sign up from your trustmark then you could be offsetting 100% of your carbon for free!

"Carbon offsetting is expensive isn't it?"

Carbon offsetting is normally sold as an annual offset. We realised that this makes it cost prohibitive (in cashflow terms) for a small business so we created month by month offsetting. We use VCS carbon offsetting and because we buy it in bulk we get great rates - which we pass on to you.

85% of consumers are willing to change the brands they buy to make tomorrow's world a better place. Take advantage of this sentiment. Promote your business as a green, environmentally aware and ethical business and you will see an increase in your sales conversion rate.

"I don't believe this global warming nonesense. How can you prove it is real?"

We can't. We are not going to try to. There are very strong arguments for and against global warming.

The public are shown to be believers though, with a whopping 92% of a study of 5600 consumers ranking their greatest concern as protecting the environment.

Our advice on reducing your carbon footprint, by good practice, will save your business money.

We believe that offsetting your carbon will help the environment and make the world a better place - but even if we are wrong displaying our trustmark on your website will benefit your business.

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